New Jersey Homeowners Force Majeure - Soil Erosion Research Paper

New Jersey Homeowners Force Majeure - Soil Erosion - Research Paper Example As far back as the 1970s, the United States government was already helping states that were afflicted with soil erosion debacles.   The United States Congress crafted and passed the Model State Policy for Erosion and Sediment Control Law during the 1970s. The law focuses on monitoring, controlling, and alleviating soil erosion within the 50 states, including New Jersey. The law penalizes violations that would aggravate the current soil erosion problems of any United States community. Furthermore, the government’s Army Corps of Engineers went on a massive beach replenishment program. The soil erosion management program Included New Jersey’s Sea Bright to Monmouth beaches. The two beach communities are normally the first to be hit by rampaging hurricanes entering the United States east coast territorial areas.   During 1991, the New Jersey government spent $1.2 billion to repair the soil erosion that cropped up along the beaches lined from Sea Bright beach to Monmouth beach soil. In 1991 and 1992, the New Jersey soil erosion damages reached $250 million. In 1992, the Federal Government allocated $15 million annually for the coastal soil erosion control and rehabilitation program.   The United States government pays for 65 percent of the cost of soil erosion program. The remaining 35 percent is paid by the local New Jersey government’s counties and other private contributors. The soil erosion program includes the soil replenishment of Cape M ay City, Sea Isle, Union Beach, Harvey Cedars, Spring Lake, and Atlantic City. Moreover, many people are heading towards coasts to engage in their favorite pastime, beach activities.   Research conducted shows that 4/5 of the United States coastlines, including the New Jersey coastline, are eroding. Some eroding locations reach as high as five feet a year. Likewise, the global warming’s side effect, ocean level rising, significantly contributes to soil eroding as the ocean encroaches into the low areas of the coastal areas, including the New Jersey coastline. The research also indicated that the United States East Coast is slowly sinking below the ocean level, leading to coastal flooding.

9.1 Coursework Example | Topics and Well Written Essays - 250 words

9.1 - Coursework Example Historical paintings are mostly affiliated with antique culture, religion, political practices and modes of leadership in the ancient society. In this case, the collector is a political person as he or she has a collection of famous ancient political leaders. The portraits also include a painting that shows slavery and a collection of ancient currency together with sea ornaments. This aspect presents the collectors love for trade. Therefore, the collector is also an economist who has a passion for culture and the ancient mode of trade. The collector is religious as he or she has a collection of ancient religious art that shows the birth of Christ and how he was presented to the Jewish society. Ancient portraits are considered to be prestigious and expensive to acquire. Due to this notion, ancient portraits have impacted to the development in value of the new art. Many painters are motivated by the value of their work as modern art is not only a form of expression but also a source of income. The advancement in technology has led to the introduction of new technique, material and modes of painting (Tonge 72). The use of modern painting machines such as Perspex and timers on canvas have made painting easier and practical thus the technique can be learned unlike in the ancient art where painting was confined to the talented people. In this case, the new art is more clear and comprehensible compared to ancient art (Tonge 77). Modern art is advanced as it reflects on the artist’s perspectives and expressions unlike the ancient art which was conformed and impressionable to specific

Accident that change My Life Forever

Accident that change My Life Forever An Accident that change My Life Forever â€Å"A little learning can be a dangerous thing.† (-Alexander Pope) Popes statement is explaining having too much knowledge may be dangerous, such as the invention of weapons. I never realize what a simple task my mother has explain to me many times could save my life. I still did not look both ways before going across the street, even though my mom said. â€Å"Look both ways while crossing the street, no matter if it is your turn.† I learned my lesson not listening to my mom. Now every time crossing the street, I look back to the day of the accident. In September 2002, my life change dramatically. On the way to school I got hit by a van while crossing the street. I was only in the 8th grade. From this car accident I experienced a lot of physical problems. This experience has taught me a valuable lesson to teach my daughter when she gets old enough to cross the street, but has took valuable bonding time away from us. On September 2002 the beginning of the school year, I was riding my bike to school. When it was time to cross a busy street I pushed the cross walk button. When it was my turn, I jumped on my bike and started to petal, suddenly I saw an old tan van coming my way. The sun shined through the drivers windshield into his eyes. The vehicle pushed me about fifty feet from the cross walk. The driver stopped and stepped out and said. â€Å"Are you okay?† â€Å"I am very sorry the sun was in my eyes as I was turning.† Two construction guys wearing bright orange shirts came up to me and one of them said. â€Å"Would you like to call your parents on my cell?† They told me that they seen everything that happened. The guy who hit into me called the police. I just wanted to go to school and forget everything. After the police came and took both sides of the story, I started to walk with my bike. My bike had a bent tire and was it was rubbing against the frame. I kicked it to straighten it out and got back on my bike and rode t o school. When I got there the police was talking to the principal about the accident. After they finished talking to the principal, the staff called my mother to pick me up. I was scared of getting into trouble. There were tears rolling down my face. I was going to be grounded forever. After all I did not get any consequences. My mother was to worry that there was anything physically wrong with me. After a few hours later, my mother decided we needed to see a doctor. Six hours after seeing Dr. Chang, he explained how I was going to need some pain medicine for the bruised ribs I sustained. A week prior to my doctor visit, Dr Chang read my X-Ray exams only to find out I had a bulging and deteriorating disk. Disks are the soft gelatinous material that cushions the vertebrae of the spine. In my back where the disk were providing me cushion is now friction between the bony vertebras which creates inflammation. A bulging disk is a condition in the spine. A bulging disk occurs when the disk shifts out of its normal radius and most often occurs with ageing, but happen to me very young. There was a law suit and I closed it in November 2008 for 7,000 dollars. My back causes me to have a lot of pain throughout my body. I have gone through physical therapy. I have gone to the chiropractor many times. I got prescribed pain medication, but no longer take it anymore. I have learned pain medic ation will destroy my body in the long run. My physical problem affects my daughter because it is hard to hold her all the time. She cries when I am not able to hold her under my arm when we are going to bed every night. Once she gets older she will understand why I wasnt able to do certain things for her. We have lost some valuable time together and I hope we can gain it back through the years to come. Even though, she may not able to remember I wasnt able to hold her as much. I would like to explain to her why because it will keep her safer. I will make sure to tell her this story when I am telling her to look both ways before crossing the street. I believe it will help her understand why I am going to tell her a million times every day. I didnt know why. I just crossed the street because I didnt have no knowledge what can happen to me, but she will. Back to Popes statement, knowledge could be a dangerous thing because if vehicles were not invented I most likely would not have thi s physical problem. I would also be able to hold her much as she wants me and be able to do anything for her. The positive thing that came out of this experience, I can tell my daughter about a valuable lesson learned I cannot blame this on technology. I still should have listened to my mother. I hope my daughter does not have to say the same thing.

Essay --

The fundamental theme in Ken Kesey’s One Flew Over the Cuckoo’s Nest involves society's destruction of individuality. People who refuse to conform to the social standards face ridicule and judgment. Kesey develops this theme through his use of mechanical imagery, metaphors, and symbolism. The novel takes place in a mental hospital, the narrator, Chief is a patient in the ward who suffers from vivid hallucinates. When McMurphy, a spirited character arrives at the ward he begins to question the humility of the hospital, his criticisms of the hospital spark a rebellion amongst the other patients. McMurphy teaches the others to think and speak as individuals and to be themselves despite others judgements. As Nurse Ratched sees the usually powerless patients find power in numbers she decides their leader, McMurphy must be eliminated if she wants to maintain control. She eventually has McMurphy lobotomized leaving him in a vegetable state. In the end Chief runs away fro m the hospital deciding to no longer live his life under the oppressive rule of doctors and nurses. After being inspired by McMurphy’s free thinking ways Chief decides that living a life dictated by society is not a quality life. Throughout the novel Chief continually describes the people and things around him being machines, these machines however are not real. Chief gives a disclaimer very early on â€Å"But it’s the truth even if it didn’t happen†(Kesey 8) acknowledging that the machines he describes could be results of his hallucinations. However these hallucinations are extremely relevant and should not be discounted. â€Å"Hallucinations provide metaphorical insight into the hidden realities of the hospital and should not be overlooked simply because they did n... ...to do your thing, not unless it happens to be their thing, too. It's a laugh, Goober, a fake. Don't disturb the universe, Goober, no matter what the posters say† (Cormier). Jerry is stating that it is better to fit in and conform than to rebel. Don’t disturb the flow of society. Interrupt its progress and get destroyed by its mechanical properties. Jerry and McMurphy were both different, they never fit in with others around them. In the end Jerry and McMurphy paid ultimate the price. If you disturb the way society works you must face the consequences. The combine wants everyone to fit in and play a specific part. Power figures like Nurse Ratched are there to enforce the rules. Society could stop this destruction but taking a stand against the machine is difficult when done alone. In conclusion the destructive tendencies of society is a tragic part of everyday life.

My Last Words Essay

I have not but my word and my able body. I am not a saint and sure as hell I have sinned, but I try to live true and within my means. Someone once told me that thoughts and feelings should be recorded by way of venting out my demons and exorcising my troubles away, not sure I fully understand how this works, but well I have some exorcising to do so here goes. Living with guilt is a terrible thing for any man. But when that guilt gets you all fired up inside and makes the nights restless, sleep lasts only an hour or two and that image of what you have done wrong is burning right behind the eyes, lets just say id turn to god if I only believed he would listen. You see I killed a man not through choice, if truth be told through lack of any other way I could see before me. I curse the day his Aunt Clara asked me to see him through. Lenny small, biggest damn guy I ever seen, Strongest too, but god played an awful trick and made him as dumb as hell, had the mind of an infant before the child learns what is right and what is wrong. A man like that is innocent of any crime he may commit due simply to the frailty of his mind. Those guys would have strung him up and tortured him. Lenny did not deserve to see it coming. Lenny broke the neck of the bosses daughter in law, least she would have been if she would of lived that long. She had no business being in that stable. As for Lenny the dumb bastard, just got to touch anything he finds pretty. It is my guess he was handling her too hard, scared her and to stop her from screaming out would of put his hand over her head and boom, she’s dead. His intentions were not evil but his act was. I prayed he would remember to meet me in the brush, my guilt for killing him is nothing compared to the guilt I would have had to endure watching him suffer at another mans hand. Just like old Candy and his dog, it was my job to put him down. Not that it makes it any the easier to live with I think this is the most I have been able to concentrate in the month since it happened. Can’t eat, can’t sleep, I just see his sorry ass lying on the floor dreaming of our very own plot of land. Truth is without Lenny I am nothing I have nothing, he was my friend and I killed him, doesn’t seem right I can draw my next breath. Boss damn near threw me off the ranch himself that day and swore id never â€Å"work a ranch in this country again†. To be honest life just isn’t the same without Lenny beside me. I think its time to meet my maker. Draw your own conclusions and treat this as you will. Beside this note is fifty bucks for my headstone, which I would like to read â€Å"here lies George Milton Who Loved His Friend† I apologise to whom ever finds my body, but know I can not take his torment and pain or this heinous world anymore. I only hope purgatory will eventually allow me peace.

Identify & evaluate marketing opportunities Essay

Introduction Business can be a profit or a loss it depends on marketing plan. So before starting a business everyone should think about market of that product. Good and planned marketing can be profitable for business. Market research is very important for market planing. Market research is based on geographical area. Target market is based on type of product some vegetarian people don†t like the product that cooked in non-vegetarian food kitchen. Company†s internal and external environment plays an important role in success of business if it is good then the business can be more successful then competitors but the competitor†s strengths can not be avoided in  business. SWOT plays an important role in business so everyone should be careful about there strengths, weaknesses, opportunities and threats. Product PIZZA HUT have a good market. This may have to do with the fact there is not just one Pizza, but there are a lot of different kinds of toppings and even styles for its base, thus being international diverse and delicious for all kind of different taste-buds from all over the world. Pizza hut take great pride and care to provide you with the best food and experience in the pizza business by only using the freshest of ingredients when making your pizza. Eating sensibly, combined with appropriate exercise, is the best solution for a balanced lifestyle. Pizza can be a part of a well-balanced meal. Ingredients in our pizzas include protein, complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major food groups – meat, dairy products, fruits and vegetables, and grains! So take a closer look within our menu for suggestions when counting kilojoules and fat grams. TARGET MARKET – Customers of pizza are the people who interests to buy the pizza. Customers in the area people of houses, shops and other people who drive through the road. All ages of people are the customers of pizza. But some vegetarian people don’t want to eat in that type shops where everything means all veg and non-veg is cooking at same place so they might hesitate to go and eat pizzas. In market research we should think about this categories. For kids the chocolates and cold drinks are available there. Pizza delivers deliver pizza in houses. With survey it can be found what customers usually wants to get the pizza at home delivery. There are all ages off people living there and with monkey survey we can find rich people with better pizza demand and middle class people with normal quality pizza demands. According to customers’ needs make all types of pizzas? Expensive pizza for rich people for rich people with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks can sell there. There is website on Internet of pizza shop; by visiting that  everyone can come to know about the menu and service provided. business cards and pamphlets can distribute in food shops so people can see and come to pizza shop. Distributing of pamphlets in houses letter boxes is also a good idea to attract the customers to attract the children we offer chocolates and cold drinks in our shop. fresh quality ingredients for pizzas and choose good recopies to cook the pizzas. Geographical Area- parramata to Sydney Market research for pizza shop For market research we search on abs Dandenong because if the pizza shop on heathen road it is in between Dandenong and noble park so in 2006 the population of Dandenong can be find 130751 in which different ages people are living in this area most of them likes non-vegetarian pizzas. With the market research we can find that there are those people whom we are going to market are the people with families with children 30 and some with no children registered marriage 1433 total 1504, step family with no children registered marriage 67 total 94. around 1682 families blending are our customers. If we see the income of these families –couple with no children have total around -1320, couple with children -1682, one parent family -890, other family have -119, total have- 4011 and they can spend a good amount on pizza. In these families people aged 12 to 50 likes to eat pizzas. With monkey survey we found that those family people and people aged 12 to 50 likes all types of pizzas some people likes vegetarian but many people likes non-vegetarian and species pizzas and most of them likes to home delivery so this is the good market that we select for our business. For children we sell chocolates, cokes, coffee, other desserts that can attract more people. Marketing promotion special offer buy 1 get 1 free By offering one pizza free with one in starting can attract more customers than other shops. By attracting more customers in starting can help to run the business successfully. According to customers’ needs all types of pizzas  are there. Expensive pizza for rich people for rich people with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks are available there. Company’s micro-environment Company†s microenviornment includes internal enviornment+external enviornment that includes suppliers, stakeholders,distributers, customers, competetors, competetions, rules, techonology used for marketing of product. company†s internal enviornment can be changed according to needs of business. Internal enviornment which includes staff, suppliers, price etc should be appropriate according to needs. Good training should be given to staff. Supplier with good service and price should be reasonable. company†s external enviornment like government rules, natural enviornment, competetiors, competetion can†t be changed. So every businesman should be very careful about this. Competitors Today there is a great competition in food industry there are many restaurants, grocery shops, cafe, pizza shops, vegetable shops, shops of fries and chips and other food in the food market which have a great competition in each other. Pizza hut is one of them it is necessary choose better qualities and fresh ingredients to make good products and attract more customers. Pizza shop should have good quality pizzas delicious recipes, good taste, fresh ingredients, nice pizzas, people can taste once and come again and again. competitor of a pizza shop there is opposite the market that is an old shop but this is the modern one with modern facilities. Quality pizzas at affordable price and offering other products like chocolate, cold drinks etc. that attracts more customers. Other competitors are like Hungry jacks, Mac Donald, Lord of fries may attract customers but our pizza shop is away from the market in geographical location can attract all the customers near to us. On the other hand crispy pizzas and home delivery will attract all the customers.Today there is a great compilation in food industry there are many restaurants, grocery  shops, cafes, pizza shops, vegetable shops, shops of fries and chips and other foods in the food market which have a great competition in each other. Our pizza hut is one of them we choose better qualities and fresh ingredients to make our products and attract more customers. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. SWOT- Strengths- Pizza dough is made fresh daily according to an old recipe from natural ingredients, so people can be assured the best and freshest pizzas every time, they’ll find dough is crispy on the outside and fluffy on the inside , use the finest Australian fresh produce and hand cut our fresh capsicums and onions daily. Delivery is daily from 12.30pm – 10.30pm and only costs $2, delivery time can vary between 30-60minutes. Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. Weaknesses There is a lack of an organic pizzas, which will limit the target market. The shortage of parking can be a problem for a pizza hut that effect on customer attraction. It is hard to find the trained staff for a pizza and it costs a lot to train staff and consume more time. Opportunities Pizza Hut can introduce new Pizzas with different crust sizes and flavors. This may attract new customers with new tastes and this may increase their sales. New market can be explored and new opportunities can be gain. Pizza  can come with new product considering the eastern taste. Threats New entrance of domino’s pizza in the Dandenong market can effect the business but new ideas is our strength. The other local restaurants can affect the market by providing pizza at low price. 1) Marketing mix.. 2)  Elements of the marketing mix are often referred to as the â€Å"Four P’s†, a phrase Product differentiation is required and is one of the strategies to differentiate a product from its competitors. Price The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product. Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the communications that a marketeer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role. Conclusion Pizza hut is a good business with appropriate marketing planning. The marketing planning need good market research, planned target market, SWOT analysis, market mix etc. 3) Pizza hut is awesome because many people enjoy eating in this place. Pizza hut can be a family place or you can eat there alone. many varieties of pizza are best at pizza hut, They’ re hospitality  is awesome in pizza hut you can experience good food, great service! 4) For success in pizza business it is necessary to be careful about the weakness, competetior†s activities, customers†s choice and price. Australian Bureau of Statistics National Regional Profile: Greater Dandenong (C) (Local Government Area) POPULATION/PEOPLE ——————————————————————————————————————————— 2002 2003 2004 2005 2006 ———————————————————————————————————————————- POPULATION BY SEX – at 30 June Males no. 64 090 63 983 64 105 64 633 65 922 Females no. 64 086 63 998 64 042 64 197 64 829 Persons no. 128 176 127 981 128 147 128 830 130 751 POPULATION BY AGE GROUP – at 30 June Persons – 0 to 14 years % 18.8 18.7 18.6 18.5 18.7 Persons – 15 years to 24 years % 15.0 15.0 14.9 14.7 14.5 Persons – 25 years to 34 years % 15.2 15.1 15.1 15.1 15.1 Persons – 35 years to 44 years % 14.4 14.1 14.0 13.9 13.9 Persons – 45 years to 54 years % 13.7 13.6 13.5 13.5 13.4 Persons – 55 years to 64 years % 10.2 10.5 10.8 10.9 11.0 Persons – 65 years to 74 years % 7.3 7.3 7.3 7.2 7.1 Persons – 75 years to 84 years % 4.3 4.5 4.7 4.8 4.9 Persons – 85 years and over % 1.1 1.2 1.2 1.3 1.4 INDUSTRY ———————————————————————————————————————————– 2002 2003 2004 2005 2006 ———————————————————————————————————————————– BUILDING APPROVALS – year ended 30 June Private sector houses no. 221 261 413 578 410 Total dwelling units no. 395 377 642 738 615 Value of total residential building $m 55. 4 60.1 114.4 147.6 120.2 Value of total non-residential building $m 97.9 186.4 222.0 218.0 234.8 Value of total building $m 153.2 246.4 336.4 365.6 355.0 Number per 1,000 population Passenger vehicles no. 572 580 587 592 591 Campervans no. 1 1 1 1 1 Light commercial vehicles no. 69 71 72 74 75 Light rigid trucks no. 5 5 6 6 7 page 7 AGRICULTURAL COMMODITIES * – year ended 30 June Total area Area of holding 1 384.3 Cereals for grain 199.5 Vegetables for human consumption 137.7 Orchard trees (including nuts 1.2 All fruit (excluding grapes 1.2 Non-cereal broadacre crops 19.2.

Free Essays on Son Of A Wanted Man

Son Of A Wanted Man Author: Louis L’Amour The foremost storyteller of the authentic West, L’Amour tells of the adventures of the brave men and women who settled the American frontier. Not only could L’Amour physically fill the boots of the rugged characters he wrote about, he literally â€Å"walked the land my characters walk.† Using his personal experiences along with his lifelong devotion to historical research, Louis L’Amour had the knowledge and understanding of people, events, and the challenge of the American frontier that became the hallmarks of his popularity. Every one of L’Amour’s more than 100 books is in print and there are nearly 260 million copies of his books in print worldwide, making him one of the best selling authors in modern literary history. His books have been translated into twenty languages, and more than forty-five of his novels and stories have been made into feature films and television movies. In 1983 Mr. L’Amour became the first novelist ever to be awarded the Congressional Gold Medal by the United States Congress in honor of his life’s work. In 1984 he was also awarded the Medal of Freedom by President Reagan. Louis L’Amour died on June 10, 1988. Synopsis Of Plot: There are two main characters in this story, Mike Bastian and Ben Curry. Ben Curry adopted Mike Bastian when he found him after an Indian attack that left both of Mike’s parents dead. Ben Curry is a big man, 6’3† and 240 pounds, with a square jaw and black hair. Ben Curry is also an outlaw. Not just an ordinary outlaw either; he is the leader of a gang of outlaws, and an exceptional leader at that. It is said that Ben Curry would have been great at any â€Å"profession† he chose because he has great organizational skills. It just happens that Ben Curry’s â€Å"profession† was being an outlaw. The story opens with Ben looking for someone to turn his legacy over to, someone younger and tougher. Mike Bastian is jus... Free Essays on Son Of A Wanted Man Free Essays on Son Of A Wanted Man Son Of A Wanted Man Author: Louis L’Amour The foremost storyteller of the authentic West, L’Amour tells of the adventures of the brave men and women who settled the American frontier. Not only could L’Amour physically fill the boots of the rugged characters he wrote about, he literally â€Å"walked the land my characters walk.† Using his personal experiences along with his lifelong devotion to historical research, Louis L’Amour had the knowledge and understanding of people, events, and the challenge of the American frontier that became the hallmarks of his popularity. Every one of L’Amour’s more than 100 books is in print and there are nearly 260 million copies of his books in print worldwide, making him one of the best selling authors in modern literary history. His books have been translated into twenty languages, and more than forty-five of his novels and stories have been made into feature films and television movies. In 1983 Mr. L’Amour became the first novelist ever to be awarded the Congressional Gold Medal by the United States Congress in honor of his life’s work. In 1984 he was also awarded the Medal of Freedom by President Reagan. Louis L’Amour died on June 10, 1988. Synopsis Of Plot: There are two main characters in this story, Mike Bastian and Ben Curry. Ben Curry adopted Mike Bastian when he found him after an Indian attack that left both of Mike’s parents dead. Ben Curry is a big man, 6’3† and 240 pounds, with a square jaw and black hair. Ben Curry is also an outlaw. Not just an ordinary outlaw either; he is the leader of a gang of outlaws, and an exceptional leader at that. It is said that Ben Curry would have been great at any â€Å"profession† he chose because he has great organizational skills. It just happens that Ben Curry’s â€Å"profession† was being an outlaw. The story opens with Ben looking for someone to turn his legacy over to, someone younger and tougher. Mike Bastian is jus...

Another Match Lit essays

Another Match Lit essays These days the music business is a hard business to go into. Every year hundreds of thousands of hopeful artists are turned down because they simply arent good enough. But NY emo/punk foursome Matchbook Romance are a different story. Once known as The Getaway this emotional-hardcore band were so damn good that Epitaph Records plucked 'em right off the internet. The internet really played and plays a major part of our success as a band, says bassist Ryan Kienle, weeks before the band releases West for Wishing, their debut EP. West For Wishing is a sweet taste of their debut album scheduled for release later this year. "Lets start out by starting over, what did I expect, youre no good at lying and Im no good at comebacks." Lovers The band dates back to 1997, with Ryan Kienle (bassist) and Andrew Jordan (vocalist/guitarist) sitting in their lonesome bedrooms, playing their instruments and writing songs of hope for a better future. After belting out a few tunes, the two decided on starting a band and teamed up with Ryan "Judas" DePaolo (guitar) and Aaron Stern (drums) These four quickly scribbled down a few more emotionally sweat screamo tunes and started playing under the name The Getaway. "We experiment a lot when writing songs. We all work hard on making each note and word of our songs something to remember" Kienle says. "Its the best quality of our band. We bridge the gap, taking the best of pop-punk and emo and making something of our own. After writing their first ever songs the band, armed with instruments and a computer constructed a website and began a relentless word-of-mouth crusade, forming links and mailing emails to local kids about shows. "We were promoting all our shows over punk sites and mailing lists and other bands' guest books and message ...

Consider Planting an Oak in Your Yard

Consider Planting an Oak in Your Yard Red and white oaks (Quercus species) are great trees to plant in your yard and you will find one from the many oak species available to choose from. An oak is the  state tree  of Connecticut, District of Columbia, Georgia, Illinois, Iowa, Maryland and New Jersey. Oaks have always suffered from a slow growth image to the favor of planting quick-growing, short-lived native and exotic trees. Habit and Range You can find an oak species growing naturally in all 48 states. There are white and live oaks in the West. Live, red and white oaks populate the East - oaks are everywhere and are the most popular tree in the United States. In fact, the oak has been selected as Americas national tree by the National Arbor Day Foundation and found in every North American state and province. Strong Cultivars Best cultivars by preferred oak species: White Oaks - Jasper, Lincoln, Crimson SpireRed and Scarlet Oaks - Red SplendensLive Oaks - Highrise, Southern Shade Oak Plant Hardiness Zones Oaks hardy through zone 3 if selected from northern sources. Expert Comments Bur oak...is a majestic, rugged tree, extremely variable even for an oak, and tolerates a wide range of habitats...under favorable conditions, it ranks among the most impressive of all trees. - Guy Sternberg, Native Trees for North American Landscapes If but one oak could grace my garden, this (scarlet oak) would be the choice.- Michael Dirr, Dirrs Hardy Trees and Shrubs Amoung the 600 or so oak species...an elite few of these, in the right place at the right time, have inspired the kind of awe and legend attached to gods and heroes. Such trees are mainly of the white oak group. - Arthur Plotnik, The Urban Tree Book

What can we learn about the structure of the traditional indian Essay

What can we learn about the structure of the traditional indian society from the Ramayana story - Essay Example For instance, respect for teachers and elders are an important traditional value amongst the Indian families. A sage is about to arrive at the palace of King Dasharatha, and this incident reflects something profound about the Indian society. R. K. Narayan writes, â€Å"On a certain afternoon, messengers at the gate came running to announce â€Å"Sage Vishwamitra.† When the message was relayed to the King, he got up and hurried forward to receive the visitor.† (7) A King going all the way to receive a sage. Seems incredible, but that was the value system and even today sages command immense reverence. What it is to be an ideal human being and what is an ideal society? One will not be able to find a better work than Ramayana to find the treasure-house of values. Those are not mere ideals for practicing sitting on the ivory tower! Every value described and defended in the Ramayana stands the test of practicability. That which is not practical, can not be noble or spiritual either. An individual has to play different roles in different stages of one’s life. Donning the human body, Lord Ram has shown to the humanity how to live the divine life. His reign on this Planet Earth has been hailed as Ram Rajya, which means the ideal policy that the human beings can aspire for. The impressionable minds of the youngsters need to be given the correct values. The Sages are embodiments of truth and love. No extraneous considerations are taken into account, and the question of defending Dharma assumes supreme priority, and all other overriding factors are side-tracked. The slaying of demon Thataka illustrates the correct style of imparting the right values to Ram when SageViswamitra was on his way to his hermitage in the thick forest. The demon used to harass the sages performing sacred rituals and plunder the forest wealth. When Vishwamitra orders Rama to slay her, Rama hesitates for a while, whether it is proper to slay a woman! Women

Cell Chemistry (mod 2 SLP) Essay Example | Topics and Well Written Essays - 750 words

Cell Chemistry (mod 2 SLP) - Essay Example The natural heat and intense pressure of the earth act on the mass and bacteria convert the matter into precursor substances for the formation of hydrocarbons. The hydrocarbons migrate to the surface through permeable rock layers or get trapped in impermeable rock membranes (Simanzhenkov, 2003, pp. 14-16). Autotrophs are organisms that can make their own food from the available substances through photosynthesis or chemosynthesis while Heterotrophs are organisms that cannot make their own food and thus depend on other organisms including plants and animals for food. Examples of Autotrophs are algae, plants and certain bacteria. Examples of Hetetrophs include omnivores, carnivores and herbivores. Both photosynthetic autotrophs and chemosynthetic autotrophs organisms produce their own food from the surrounding substances. Photosynthetic autotrophs also known as phototrophs make their own food by using light energy to convert organic compounds to food. Chemosynthetic autotrophs also known as chemotrophs make their own food by using light energy to oxidize compounds such as Hydrogen sulphide. The first photosynthetic pathway, photophosphorylation, uses light energy to produce ATP and reduction electron carrier, NADPH+ H+. Nitrogen fixation reduces atmospheric nitrogen into ammonia. Both photophosphorylation and nitrogen fixation are reduction pathways. The Nitrification process is an oxidation pathway that produces nitrate from the oxidation of ammonia and the second photosynthetic pathway, Calvin-Benson cycle is also an oxidation process uses energy from NADPH+, H+, ATP and carbon dioxide to produce carbohydrates. Bioassay is a test used to measure the effects of a substance to living things. The procedures determine purity concentration and biological activity of substances. The scientists used a bioassay in the study since assays are acute

Addressing International Legal and Ethical Issues Simulation Summary Essay

Addressing International Legal and Ethical Issues Simulation Summary - Essay Example While taking legal action against a foreign business partner based in another country, there often exists certain practical considerations that need to be taken into account. Contextually, the laws prevailing in the host country may not be the same as in the domestic environment and may vary drastically. Moreover, the culture of the host nation as well as the ethical values possessed by foreign business partner may not place the same degree of importance to the aspects such as trust and belief (Aliment, 2009). Consequently, it is necessary for the guest business partner to consider and get acquainted with local values, norms and ethics for seeking legal action against a foreign business partner. With respect to CadMex Pharma company, its partnering company i.e. Gentura is located in Candor country. There are certain factors that may work against CadMex’s decisions to grant sublicensing agreements. It should be noted that a company having a number of sublicensing agreements is vulnerable to face lawsuits, if the third parties such as workers are involved in any kind of property damages or related activities. In other words, CadMex will be liable for any damages occurring due to any third party negligence. When, the local customs and laws conflict with the customs and laws of an organization operating abroad, essentially the local customs and laws of the particular country in which the company is located prevails. A company operating abroad has to abide by the laws, value the ethics and respect the culture of the host nation, failure to do so may render the company to attract legal actions against for not abiding by the rules and the regulations of the host country. Such legal actions may hurt the business relationship immensely and create misunderstanding against each other. I believe that local laws, ethics and cultural aspects are closely related with each other. If the

Ritual, Rite, Practice, Culture of Geishas in Japan Research Paper

Ritual, Rite, Practice, Culture of Geishas in Japan - Research Paper Example Diversity witnessed in societies implies that communication at the global level is complicated and various social background attributes require studies including rituals, heritage, and culture. To illustrate the importance of these attributes, the following discourse highlights the Geisha women tradition to understand certain characteristics of Japanese cross-cultural communication. Geishas are female artists and entertainers observing a conservative form of ancient Japanese civilization and culture in various aspects from attire to music. Tracing back to several centuries back in history, Geisha art was designed to entertain powerful political elites of the Japanese civilization such as emperors. According to (Cass 12), influential regional conservative politics such as the one in China’s Ming Dynasty with a traditional and conservative outlook dictated the nature of the practice of the art that was designed for such political class. Propagation of the entertainment tradition for the nobility became a prestigious art form, which in line with the conservative clients took shape of the conservative Japanese traditions that were witnessed elsewhere. Apart from specific regalia designed for the performance, the female artists undergo theatrical makeup on the face and hair that add flair and flavor to the performance. The performance of Japanese music and da nce after spells of specialized training present the Geisha as among the few undoubted custodians of Japanese cultural heritage (Brown and Iwasaki 3). The performance of the entertainment does not only present the practice as a highly organized tradition but also as an important entertainment activity with far reaching sociocultural and political implications in Japan and across the globe. In terms of the communication attributes that the cross-cultural draws from the Geishas, modernity and tradition issues emerge as strong forces of the society that need special attention. Geisha

Management Consultant Industry Essay Example | Topics and Well Written Essays - 2000 words

Management Consultant Industry - Essay Example There has been a lot of criticism of consultants, consulting companies as well as consulting as a profession. This also spurred a large number of jokes and sarcastic comments being made on consultants, one of them being ‘All that management consultants do is to borrow their clients' watches and tell them the time, then send in a huge bill’. Many articles have also been penned on various unethical practices being carried out by consultants especially in big consulting firms (Kitay & Wright 2004, Pinault 2000). While some amount of criticism is valid and makes sense, a large part is also exaggerated. This essay aims to critically analyze both sides of the picture before arriving at the do’s and don’ts for a successful marriage between business and consulting. Criticism against Consultants (Stage 3- Root Definition) Consulting by nature is a service industry and hence its deliverables are highly intangible and subjective (Lemann 1999). Therefore, different bus iness organizations have different evaluation of work done by consultants for them. Consultants generally charge a very high fee. Many times, their recommendations actually lead to worsening of conditions. Moreover, consultants have the inclination to implement or suggest certain standard solutions which have developed in their own organizations or are generally used best practices in the industry. Hence, they don’t make it a point to customize the solution for a particular organization or come up with a new solution. (Pringle 1998). Consultants are often seen focusing on latest management fads in the market or using fashionable business jargon to impress the clients but which may have no implications on the output (Clark & Salaman 1998, Pinault 2000). A large number of consulting projects have simply failed to deliver the results while many others lost touch with reality mid-way and had to be scrapped (Klenter & Mollgard 2006, Seidl & Mohe 2007). In many cases, implementatio n of the consultants’ advice has produced disastrous circumstances for an organization (Byrne 2002). Ferdinand Piech, former CEO of Volkswagen, even went to the extent of saying that â€Å"If you want to ruin a company, you only have to try fixing it with the help of external consultants† (Seidl & Mohe 2007). Analysis of Client- Consultant interaction through CATWOE approach Let us understand the client consultant relationship through CATWOE approach proposed by Checkland (Williams 2005). a. Customers: The customers here would be the end consumers the client caters to. For example, for a steel manufacturer people buying utensils may be the customer. The impact of the client consultant relationship on the customers may occur in the medium to long term. b. Actors: Actors would be the consultants or consulting firm who enable the transformation. The role of consultants is the most significant for the success of this relationship. Now days, consultants work in teams which comprise members of the client side as well. Therefore, in such cases certain client side employees are also actors. c. Transformation: The transformation is the conversion from an unsolved problem to a well laid out solution. The solution may be a suggestion, recommendation, documentation, model or an end to end implementation depending upon the nature and scope of work. d. Weltanschauung: The compensation of the consu

Critical Analysis of a Public Speech by Kevin Rudd Essay

Critical Analysis of a Public Speech by Kevin Rudd - Essay Example The speaker applies a number of stylistic devices during his speech to make the message as real and practical as possible to the audience. In addition, body language and movement is used to enhance the delivery of the message. This essay will analyze the speech by Kevin Rudd on the topic â€Å"Are China and the US doomed to conflict† on the effectiveness of the delivery of the message. The speaker was Kevin Rudd and the speech was delivered in March 2015. Kevin Rudd is a former prime minister of the Republic of Australia. As a growing young boy, Kevin did not gain interest in working in the fields, a thing that was the norm in his home country, Australia. In his speech, he narrates a story of how his mother, knowing that the son will not gain interest in working in the fields, gave him an idea that he took up (Rudd). He decided to study the Chinese language since according to the newspaper his mother gave him when he was fourteen, the headline stating that China was entering the United Nation (Rudd). By providing this information, the former prime minister was establishing the foundation of the success of the country of China. This informed the audience why China was rising and the inspiration for studying the Chinese language. By providing the newspaper title, the speaker was establishing his credibility (Jaffe), showing the audience how much informed he was on th e developments in China. The use of an allegory provided the attention he expected from the audience.

Management Consultant Industry Essay Example | Topics and Well Written Essays - 2000 words

Management Consultant Industry - Essay Example There has been a lot of criticism of consultants, consulting companies as well as consulting as a profession. This also spurred a large number of jokes and sarcastic comments being made on consultants, one of them being ‘All that management consultants do is to borrow their clients' watches and tell them the time, then send in a huge bill’. Many articles have also been penned on various unethical practices being carried out by consultants especially in big consulting firms (Kitay & Wright 2004, Pinault 2000). While some amount of criticism is valid and makes sense, a large part is also exaggerated. This essay aims to critically analyze both sides of the picture before arriving at the do’s and don’ts for a successful marriage between business and consulting. Criticism against Consultants (Stage 3- Root Definition) Consulting by nature is a service industry and hence its deliverables are highly intangible and subjective (Lemann 1999). Therefore, different bus iness organizations have different evaluation of work done by consultants for them. Consultants generally charge a very high fee. Many times, their recommendations actually lead to worsening of conditions. Moreover, consultants have the inclination to implement or suggest certain standard solutions which have developed in their own organizations or are generally used best practices in the industry. Hence, they don’t make it a point to customize the solution for a particular organization or come up with a new solution. (Pringle 1998). Consultants are often seen focusing on latest management fads in the market or using fashionable business jargon to impress the clients but which may have no implications on the output (Clark & Salaman 1998, Pinault 2000). A large number of consulting projects have simply failed to deliver the results while many others lost touch with reality mid-way and had to be scrapped (Klenter & Mollgard 2006, Seidl & Mohe 2007). In many cases, implementatio n of the consultants’ advice has produced disastrous circumstances for an organization (Byrne 2002). Ferdinand Piech, former CEO of Volkswagen, even went to the extent of saying that â€Å"If you want to ruin a company, you only have to try fixing it with the help of external consultants† (Seidl & Mohe 2007). Analysis of Client- Consultant interaction through CATWOE approach Let us understand the client consultant relationship through CATWOE approach proposed by Checkland (Williams 2005). a. Customers: The customers here would be the end consumers the client caters to. For example, for a steel manufacturer people buying utensils may be the customer. The impact of the client consultant relationship on the customers may occur in the medium to long term. b. Actors: Actors would be the consultants or consulting firm who enable the transformation. The role of consultants is the most significant for the success of this relationship. Now days, consultants work in teams which comprise members of the client side as well. Therefore, in such cases certain client side employees are also actors. c. Transformation: The transformation is the conversion from an unsolved problem to a well laid out solution. The solution may be a suggestion, recommendation, documentation, model or an end to end implementation depending upon the nature and scope of work. d. Weltanschauung: The compensation of the consu

Hybrid electric vehicle Essay Example for Free

Hybrid electric vehicle Essay 1) Who is the target market for each of the following cars? What do you think motivates them to purchase these cars? A)Toyota Prius B)Toyota Prado The Toyota Prius is a hybrid electric car which is one of the first of its kind to be mass produced and marketed. The unique feature of the Prius is its Hybrid Synergy Drive which makes use of both the traditional petrol driven engine and an electric motor. This electric motor allows the Prius to switch off its petrol engine when stationary; and recharge the electric motor using the kinetic energy produced when braking. This not only conserves a lot of energy and petrol, and also allows for a smoother drive in the city areas which tend to have greater road congestion. Toyota’s largest target market would be educated working adults in developed urbanised countries especially in the West where there is a subculture of environmental concerns and issues which are relatively more active compared with the rest of the world. Thus the educated working class in these countries would be attracted to the Prius’ energy and fuel savings, and automatic battery recharging which would not only be a lot more environmentally friendly, but would ensure a more smoothly-powered ride to work in a congested city morning. Furthermore, the affordability of the Prius as compared to other Toyota vehicles coupled with even greater cost savings on fuel – cuts fuel consumption by 40% is an added incentive for these environmentally conscious consumers as they might worry that specially designed green technology might be expensive One of the factors that could motivate these consumers to purchase the Prius is lifestyle. These consumers would be largely influenced by social needs which would in turn shape their own beliefs and attitudes. With the constant reminders of depleting energy resources and global warming in society today, people’s attitudes are changing as they become more willing to adopt new approaches to conserve energy – an environmentally friendly car for the purpose of travelling. Furthermore, as the target market’s lifestyle patterns would be to get to work efficiently and economically, they would want a car that is affordable. Hence these are the factors motivating them to purchase the Toyota Prius. 1b) The Toyota Prado is one of Toyota’s newest SUVs with a four wheel drive and a powerful engine that aims to give its driver an edge above the usual car. The main strengths of the Prado aside from its power is the spaciousness inside and also the stability of the vehicle. The main target market of the Prado would be the sports and outdoors inclined consumers. These buyers will be looking for a car that has enough space and gadgets to transport large sports equipment like bicycles, scuba-gear, surfing†¦ among others. Lifestyle is an influential factor in the buyer’s choice of car. An upper/middle working class executive might choose the Prius for its sleekness and elegance, whereas a buyer who spends much of his time in the outdoors would choose the Prado. The 4 wheel drive that is powered by a strong engine is a significant advantage for buyers who frequently travel on rough terrain. Also the enhanced control and traction that the Prado provides would allow for a smoother ride for the buyer on such ground. Another factor that could motivate these buyers is their own personalities or self-concepts. While some buyers might not be that involved in the outdoors or be so sports-inclined, they might want to portray a more rugged and masculine side of themselves. An example would be in Singapore where there is hardly any road conditions that require the all-terrain drive of a 4 wheel drive vehicle; however, SUVs are a common sight. These could be the manifestations of a psychological need of some buyers who feel a connection with the ‘tough’ and sporty image that a Prado would give. In conclusion, I can see how Toyota has successfully chosen its target markets and analysed their motivations to help them develop different types of cars to cater to each market. This would allow them to appeal to a greater share of the consumer pie, and hence might allow them to gain greater market share.

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay The London Marriott Hotel Grosvenor Square is a 5 star hotel that is located in the Central London near to the Oxford Street and Park Lane. It is one of the classic hotels in England. The hotel has 236 luxurious bedrooms and 45 Club Level bedrooms with many facilities like Club Lounge, Wi-Fi Internet access, versatile meeting and event space, Maze  Restaurant, Maze Grill, Complimentary, fitness centre, 24-hour room service. (MARRIOTT, 2010) The hotel is located in Central London which has many tourist spots and centre of attractions around the locality. Some of the tourist spots nearby the hotel are: The London Eye, Buckingham Palace, Theatre district, Madame Tussaud, Covent Garden, Big Ben and the Palace of Westminster, Oxford Street/Bond Street shopping, The Tate Modern, The British Museum, Big Bus London Tours, The Tower of London. These tourist spots are within walk able distance from this hotel which attracts more of tourists. This saves them a lot of money from spending on transportation. Thus, tourists choose this hotel for their stay so that they have much more time to explore these tourist spots. As mentioned above Central London is not only a tourist spot but also a place full of Information Technology corridor and some of the main industrys head quarters are located here as well. The business customers and corporate choose this hotel because it saves a lot of time and money. Marriott also provides good banqueting and boardroom facilities that are used to organise meetings and the banquets are also put to good use. The hotel provides lots of facilities and services to the corporate such as group check in, bill to the company etc. which provides good hospitality. The hotel also includes The Maze, which is a restaurant created by the world famous celebrity Chef Gordon Ramsay. Its one of the famous French and Asian blend restaurants in London. Thus this is one of the key reasons that there are many celebrities who choose to dine in this restaurant often. Few family customers also visit this restaurant during the weekends to experience one of the fine dining restaurants in London. Due to its locality, Marriott attracts worldwide celebrities who come to London for world premiers. The hotel is also frequented by sports personalities who have their after win celebrations. CUSTOMER CARE POLICIES: Marriott has many customer care policies which they are very keen on following to attract people from all corners. Marriott has a very unique method of marketing and also takes utmost care in making the customers stay a pleasure hence increasing the chances for them to come back. In this Marriott, the personal information of the residents is stored in the database. This database is securely stored to prevent non-breaching. This database is shared by all the Marriott across the world. This enables them to send a greeting card or a gift for their customer on the occasion of birthdays and anniversaries no matter where they are in the world. Because of the inter relationships between the chains, this is achievable. According to surveys this method has been really beneficial in bringing back the customers, hence ensuring excellent customer care. When it comes to corporate/business customers, Marriott follows mutual profit dealing. Marriott often maintains a relationship with regular customers from corporate companies. For a certain number of customers, Marriott provides discounts and additional services if the company for which the customer works has a tie up with Marriott. Under the package, even banqueting and board rooms can be provided for free based on the particular organisation. This includes accommodation in reduced price. The company ensures that the connection with the hotel is beneficial by using the services and hence increase the times of usage of the hotel. In the other hand, the hotel confirms a constant flow of customers. This can be considered as a profitable circle and hence its unique way of standing out from the crowd. As mentioned before, Gordon Ramsays restaurant, The Maze, always has the capacity to attract people. People who want to taste the authentic French cuisine blended with Asian from the kitchen of a world famous chef always makes The Maze the centre of attraction. Due to the world premier of movies in theatres nearby, Marriott has seen an array of celebrities. And celebrities always attract crowd because of which Marriott increases its growth. Marriott ensures special attention, security and privacy for high profile people who need them the most. Privacy for these people is even provided in restaurants by providing special separate seating arrangements and hence keeping them away from the watchful eyes. These qualities make Marriot one of the most desired places to stay for the celebrities and hence ensuring a perfect service for different type of customers. IMPORTANCE OF ESTABLISHING EFFECTIVE CUSTOMER CARE: A customer is an individual or group of individuals to whom you supply one or more products or services. (Smith, 2004:6). Customer care involves putting systems in place to maximise your customers satisfaction with your business. It should be a prime consideration for every business   your sales and profitability depends on keeping your customers happy. (Business Link, 2010). The success of any business is hugely depended upon providing effective customer care. Customer care is all about customer satisfaction. If an organisation can make an experience as a memorable moment, then there will be more return customers. Establishing effective customer care gives the organisation a high return and also the profit. Loyal customers are the one who are to be given extra care as they are worthy. In this competitive world, the competition in the market is also very high. Customers are demanding for good service, good response to the complaints, and are demanding for extra bit of attention. Thus it is necessary for the organisation to prove a point to the customer that they really care for their customers. The expectations of the customers have been constantly rising. To meet these expectations, the organisation must consistently analyse the level of service. If the requirement is not fulfilled by the organisation, then it will become a hurdle for the progression of the sector. Guests who are not satisfied will spread the news which will also create many obstacles to the business. Effective customer care is important in order to get repeated guests and also the guest tends to refer their friends also. This improves the sales and also the profit of the organisation. The reputation and the image of the organisation are improved if the customer care is good. This in turn brings more shares in the market. Especially the internal customers i.e. the employees get more of job satisfaction by caring the customers. The main goal of establishing effective customer care is satisfying or delighting the customers. It also helps to exchange more information, maintain a good relationship, trust and also to decrease the workloads and costs. In hospitality industry, customers are the king. Effective customer care will benefit the customers in many ways. It is one of the important parts of marketing mix. Quality in service will give more loyal guests. It also ensures that the services and products delivered to the customers will be of good quality. Thus, establishing effective customer care in hospitality industry is very much important for improving the growth of the organisation. EVALUATING THE EFFECTIVENESS OF CUSTOMER SERVICE POLICIES: The evaluation of the effectiveness of customer service policies is an important factor to increase the growth of any organisation. The evaluation shows how the policy implemented influences the organisation. Even though most policies are practically followed only after careful considerations, there are always chances for misleading factors which might give more cons then pros for the policy. A simple example can be the usage of man power for the different sections of a hotel. Using more people for work which takes more time to be done can be a simple and effective solution. An effective customer service strategy has to be followed with considerable modifications based on the customer and their needs. Each customer is unique, so are their needs. In a customer service based roles, the colleagues will develop the capacity to differentiate the types of customers. If the situation permits, more importance can be given to customers with a higher value and who are more prone to be a regular customer. This just ensures that the specific customer goes through a different level of service hence providing equal service to all the customers. Excellent customer service is achieved when the customer is provided with what he/she wants even before they use it. The needs of the customer and how these needs are to be met with are meant to be determined. Exceeding the customers expectation always frames a name for the organisation. These needs are to be met with great care and also with consideration for other factors like cost and profit. Creating a name in the market is one challenge and maintaining it for years is a more challenging feat. The colleagues should have a good knowledge about the service the hotel can provide and also the capacity with which it has to be provided. Training for the employees should be focused and taken care of. The organisation must meet the needs of the employees and respect their decisions and ideas must be considered. Quality control is often achieved not by intensive supervision, but by building a sense of pride and the ability to work as a team. A proven method to increase the customer service skills of the employees is by sheer encouragement. This can be in any forms, as in increasing the bonus, the status in the organisation or even organising a special event. In a nut shell, happy employees provide excellent service, thus making the customers happy and make them come back again. This increases the profit and also the bonus for the employees, which makes them happy. This cycle is very crucial for any customer based organisation to stand out from the crowd.

do our judgement of others define by the symbolz they signify :: essays research papers

Do our judgment of others defined by the symbols they signify?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Are judgment of others defined by the symbols they signify? Why do we judge people based on how they appear? From the min we see somebody wearing bagging jeans, big shirts, just the whole package. We take them to be no good. When that’s not always the case . Do we look at them for what they symbolize? By the way they walk, talk, act. Names and titles always symbolizes a person. It describes a persons outlook. When you hear psycho. We would think that the person is crazy. And would know to stay away.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Why do we judge people based on how they appear? When I was first saying bout the baggy jeans, big shirts. We look at them basally to be bad because most people who dress like that are. If I were to dress up as a police and walk down the street people will always come to me asking for help or something that a police individual would do. With Hester and scarlet letter. In the book people who wear the scarlet letter are known to have done something bad. And so they look down on her. With Mr. Dimsdale he is look upon as a someone who has no sin. Ideal. Just on what we appear to be.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Do we look at them for what they symbolize? of course we do. Its not right. But lets take for sample an old guy with baggy cut up clothes, long bread, just sitting down in a corner of a street. We take the old man don’t have a job, car, education, no life. And that just may be the case. But how a person symbolizes themselves to be that’s what we take them for. If a young lady comes in with her hair in a bun and very covered up, No make-up. Always keeps her head down .You take her to be shy , keep to herself or something like that. Just by her just doing all that. We take her to symbolizes a shy lady. As well as Mrs. Hibbins. She acts a witch. Everybody is going to take her to be one .   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Names and titles always symbolizes the person. With teenagers, society looks at teens to be wild, out of control people that just want to party. Just because of what their named â€Å"teens† .

Personal Narrative - Knee Injury Essay -- Personal Narrative Essays

Personal Narrative- Knee Injury I was always an active person from being in sports to hanging out with friends. I always had something planned, or came up with something on the fly. My junior year in high school was a very tough time for me. I was involved in a lot of activities, organizations, and clubs. I was very active in one organization where I had to be up at school every morning at 7:15 for that meeting. Meaning I would not leave school sometimes until 6:45 to 7:00 in the evening. On the weekends I would have something to do either with friends or family. I would never go a weekend with nothing to do. Either I was out running errands or at the mall buying some new clothes. The problem came in on November 22, 2000 at an away game at North Side High. It was the third quarter ...

Growing Up African American Essay

I am a member of the African American group and I would like to tell you a bit about the group of when I am a part of. Let me start by saying that my African American group originated from Africa and growing up in America can be tough for people of my race, the African Americans. My group’s history is wide ranging spanning for many years and varying from region to region within the United States. I remember when I was young I use to talk to my mother a lot and asked her many questions like â€Å"Why am I called an African American? † She went on to explain that our race originally comes from Africa and we were part of a slave trade. From my mother I learned that we were slaves until a law was passed to give us freedom. I use to wonder when I was young if there were other people similar to me all over America. I also remember something my father told me once that African Americans live all over the country. My father told stories of how he used to go to an all black school could vote or sit in the front of buses. Being African Americans have faced several kinds of creation and consequence situations in the years they have been a part of the United States. In some places cheaper labor, longer work hours and terrible living conditions. Many people of the United States have made it almost impossible for groups of another race or Ethnicity to strive and live full happy lives. I have seen over the year’s situations of extermination in some parts, as well segregation, and expulsion. In school from some of my teachers, in social interactions like just walking through a store, and especially in the work place when they’ll even give me the chance to work because it doesn’t matter I go to get a job out here. There are some racist, even the Uncle Tom’s. I’ve done everything they ask and still I either get denied the job or they hire me and treat me like Growing up African American 3 trash until I quit, or they try to find a reason to get rid of me. Since, I don’t give them much reason to get rid of me due to my strong work ethic and performance; they usually try to break me down. Education plays an important role for most African Americans; however we are still way behind when compared to the White American which probably has a lot to do with the way some of us was brought up or our background. Regardless of the contributions made by the forefathers of black people, there is a hesitation of acceptance of the race that has been a focus of many groups the strive for freedom and justice for all, that has not yet been rectified. The same group of people was good enough to built the country is not always seen as good enough to live in the house next door. I believe because this country is made up of many different races and ethnic groups that are steadily growing in numbers. If different races are toco exist peacefully in the U. S. , it is vital that we all become educated on the history and culture of different races and ethnicities. According to the 2000 Census data for Lexington, MS the total population for 2000 were 2,025 male 965 and female 1,060 square miles 2. 45. Race: white (635); black or African American (1,362); American Indian and Alaska Native (1); Asian (13); and two or more races (14); and Hispanic or Latino (of any race) (40) (Fact finder Census 2000). Birthplace facts from the 2000 census data in Lexington born in the same state (1,706); born in another state (269); born outside the US (0); naturalized citizen (14); and foreign born, not US citizen (10). Some more 2000 census data in educational attainment population 25 and older was 1,206 in Lexington: high school graduates (299); some college, or associate’s degree (349); bachelor’s degree (111); and master’s, professional or doctorate degree (60). Some enrollment population 3 years and over Growing up African American 4 enrolled in school was 627: preschool and kindergarten (83); grades 1-12 (446); and college (98) (2000 census data). Growing up African American 5 References Factfinder Census 2000 Census data for Lexington, MS My mother and father.

A meta-analytical review of the relationship between emotional intelligence and leaders’ constructive conflict management Essay

Conflict competent leaders Introduction                   The article examines the connection involving emotional intelligence and the ability of leaders to manage and resolve conflict positively. According to Schlaerth, Ensari, & Christian, (2013) understanding of effective conflict management is important traits for competent leaders that lead to constructive conflict management in organizations. Competent leaders are able to solve conflict in an organization due to their emotional intelligence. The trait helps leaders to understand their own emotions and those of other workers. The result is use of the most effective conflict resolution process and strategy that would ensure the success of the organization.                   Lack of ability to resolve conflicts constructively affects the relationship between the employees and the leadership. The result is poor performance in an organization, which is blamed on poor leadership. Therefore, the article acknowledges the roles of leaders in the conflict resolution. In addition, it evidences the importance of extraordinary ability to handle emotions in order to achieve constructive conflict resolution.                   Consequently, the article discusses the need of emotional intelligence for the non-leader workers in order to ensure constructive conflict resolution. The non-leader workers will help to reinforce strategies and process that are laid down by leaders to resolve the conflict constructively. Hence, the article tries to address the question about what of competent leaders in conflict management and resolutions. In addition, it points out the involvement of other workers in connection with leaders in order to achieve effective and constructive conflict solution. Reference Schlaerth, A., Ensari, N., & Christian, J. (2013). A meta-analytical review of the relationship between emotional intelligence and leaders’ constructive conflict management.  Group Processes & Intergroup Relations,  16(1), 126-136. Source document

Harlequin

Harlequin is the largest distributed of romance series novels but is faced with a slow growth in series novels. Harlequin needs to decide whether they should expand Into title-by-title books and how they will position themselves If they chose to do so. Analysis Harlequin is faced with the decision of how they should Increase their unit sales and Increase their overall revenues. By continuing In series novels, Harlequin will not be able to see growth in their company as unit sales are decreasing for series novels.Their profit margin Is also a concern as single title books are more expensive than series novels. Harlequin has tried In the past to produce single title books but was not successful because they did not target a specific market and tried to succeed In too many genres. One option for Harlequin to see growth is to approach best selling authors that worked with Harlequin in the past. Harlequin can ask these authors to write single title books for them, which will be beneficial as they are using established authors who have already developed a connection with readers.However, this is a very risky and expensive option for Harlequin as it is costly and authors may not be willing to do this. Best selling authors have already established new relationships with producers and distributors so they may not be willing to forfeit that and go back to a company that is developing themselves in single series. In addition, it is extremely expensive to acquire a best-selling author, as the advance is more than Harlequin can afford. Where Harlequin is now, they cannot afford a best-selling author even if the royalties are greater.Harlequin does have a large basilisk collection of books and using them could be a successful option for Harlequin. Although this would involve them to continue with their series novels, the novels would be work from current best selling artists. Harlequin has already created a brand image in series novels so they are supporting their image, whi ch will help persuade customers. While they are doing this, Harlequin's current authors that write series novels can work on single title books while they are gaining profits and sales through their basilisk collections.This gives hem time to think of their long-term plan such as their marketing plan, advertising and their distribution. Recommendation Once Harlequin gains capital by Investing In their basilisk collection, they can eventually use bestseller authors, but at this time, they do not have the time and resources. Ultimately, Harlequin can slowly Introduce different genres for their single title novels by focusing on women's fiction romance novels first as they already established themselves in this genre and are extremely successful. By being patient, Harlequin wall De slowly De addle to see success In themselves.

The Relationship Between Soil Properties and Soil Erodibility Essay

The Relationship Between Soil Properties and Soil Erodibility - Essay Example It has the largest water holding capacity which helps to absorb water during the rain and helps in reducing soil erosion (Genna Dunjo Denti,2004, p.125). Soil aggregates are group of soil particles that are bonded together strongly to each other than to the adjacent particles with the help of organic matter. The space between the aggregates provides pore space for retention and exchange of air and water. Desirable aggregates are stable against rainfall. When less organic matter is used to bind these aggregates, due to rainfall these aggregates break down and leads to soil crust formation, this crust in turn increases the infiltration and air permeability, this in turn disturbs the surface soil and sub-soil structure. Thus inclusion of organic matter aids in the formation of stable aggregates and strengthen them. They also increase the porosity of the soil for air and water movement. Thus aggregating helps in reducing soil erosion. As the strength aggregates depends on the organic matter, since the organic matter acts as a binder to the aggregates. Hence weakening of this bond due to frequent tillage ultimately breaks down the aggregate structure of surface soil (Rachman, Anderson, Gantzer and Thompson, 2004, p. 31). Splash erosion is the removal of sand by impact of raindrops on the soil surface, this is also known as soil splash detachment (Jean Poesen, Gerard Govers(2001), p.1,2). If the soil is loose and friable, it has the maximum water holding capacity. This water holding capacity of soil stops soil erosion due soil splash detachment. If the soil is too loose it is very much prone to both the wind and water erosion. Wind erosion includes moving of the soil particles due to wind velocity and when these moved soil particles collide with the other particles and break them .If this continues then the soil is eroded by the wind. Wind also makes some soil particles to remain suspend in air and stay there till the wind continues leading to erosion. Water erosion mainly removes the soil particles by force of water and loss of various soil particles into ground water through infiltration. This leads to rapid dry out of soil due to lack of moisture holding capacity and leachate of minerals and other desirable elements. If the soil is dense, more overland flow may increase the erosion rate (Dr.Cooper, 2005, chapter-2). Soil Color Soil color is one of the physical indicators of soil condition. Soil color is most easily determined characteristic and helps in determining the other characteristics of soil like water-able depth and chemical constituents. Surface soil Surface-soil is the top most layer of the soil and is in interference with the atmosphere. This soil comprises of the organic matter such as manure and dead plants

Ipad Troubles In China Article Example | Topics and Well Written Essays - 1250 words - 1

Ipad Troubles In China - Article Example This paper will respond to issues raised against the operation of the company in China. Issues raised against the Apple Company include the following: excessive work by employees sometimes seven days in a week, long hours of standing without break, living in crowded dorm, improper disposal of the hazardous waste, disregard to employees’ health, hiring under age employees among other violations (Duhigg & Barboza 1). From the journal report, it is evident that the effort employed by Apple in changing the above conditions has failed to yield any formidable fruits. The journal indicates that despite the audits and recommendations by the Apple top executives supplies of the Apple products have been adamant in adhering to the recommendations or the provisions in the code of conduct. The persistence of the cases reported is an indication that the company does not have the goodwill to transform the working conditions. In my opinion, the provision in the code of conduct acts as a guide or a gauge, which measures the challenges in the factory outlets. However, failure to demonstrate appreciation after auditing recommendation is a show that the management of the Apple Company is responsible for the gross violation of the employees’ rights. Ideally, the management should monitor and control conditions within which its employees carry out their activities. Apple Company has responded to the problems reported by taking the following measures. First, the company has engaged in conducting audits in its factory outlets. These audits are very critical in assessing the conditions within these factories. However, it has emerged from the audits that the company has not been able to respond swiftly in line with the provisions in bits code of conduct. For instance, the company insists that when one of its factory outlets violates the code especially gross violations, it would terminate its operation. Ironically, the

Who Owns History The Texas Textbook Controversy Essay - 1

Who Owns History The Texas Textbook Controversy - Essay Example The question on how history should be taught was brought to the limelight by the state of Texas. The Texas State Board of Education, in charge of the state’s curriculum, approved several controversial changes to be made to the textbooks in schools. The changes were included in the economic, social studies and history textbooks. These ‘improvements’ made by the education board emphasizes the Christianitys influence in the founding of America (Hutchins et. al. 652). The changes downplay the role of liberals and highlight the influence of conservative groups in American history. These changes, for the Texan board, seem minimal with no consequences on the American history, but the opposite is true. These small changes and tweaks in their curriculum seek to re-write the American history significantly for the students in Texas. Furthermore, the state of Texas is among the country’s biggest purchasers of History textbooks. This means that the changes in the Texan curriculum will slowly reflect in all schools throughout the country. They exclude the influence and existence of Thomas Jefferson, one of the country’s founding fathers. The Texan board excludes his influence on the Declaration of Independence and other vital legislation (Hutchins et. al. 653). Jefferson is not the only culprit of the Texan board; they further scrap off presidential runs of Ralph Nader and Ross Perot in their history books. There is a complete exclusion of the roles of Latinos and other races in America History. The changes implemented in the Texan History textbooks are endless, but it is heavily characterized by the conservative Christian influences. By changing and rewriting history of the state of Texas, the Texan board rewrote the world’s history. These changes made by the Texan board question the legitimacy of history and the appropriate way of teaching the subject. It is a universally accepted

First nations approach to natural resource management Assignment

First nations approach to natural resource management - Assignment Example A recognition and reconciliation act was the proposed outcome of these negotiations but later on such legislation was dismissed as dead by the First Nations summit in August 2009. (All Chiefs Assembly 2009) Though the act in its proposed form was not acceptable to the majority of indigenous people, all these new debates have an importance of their own as stepping stones towards evolving consensus. The whole thing failed only because of the ambivalent acts of the Province as on one side the authorities said they were implementing the New Relationship while on the other, the court cases against the indigenous communities and conflicts lingered as usual. (All Chiefs Assembly 2009). But this debate provided a platform for the aboriginals to demand that â€Å"enforcement of (the) indigenous titles and rights as called for by the United Nations’ Declaration on the rights of indigenous people† is the only viable solution. Christian paper, 2009, para.3). Thus a tilt in public discourse is evident which in turn will put weight on the arguments of the First Nations people. So the negotiations have to continue and any new legislation must be based on deep consultation. Question 2-The authors of the Christian paper see their titles and rights as â€Å"inherited from (their) ancestral origins as indigenous people (Christian paper, 2009, para 4). This includes sovereign rights to the land they have inhabited in British Columbia for centuries. This also includes rights on the natural resources of that land. The Christian paper also declares without doubt that the Province had no jurisdiction over the indigenous titles and rights of the aborigines (Christian paper, 2009, para 2). The paper clearly states that the indigenous people would accept nothing less than an endorsement of the United Nations’ Declaration on the rights of Indigenous people (Christian paper, 2009, para 3).

Old Guard and Avant-garde Essay Example | Topics and Well Written Essays - 1750 words

Old Guard and Avant-garde - Essay Example This essay discusses that John Cage professed radicalism in his compositions through his early years. John Cage had several interests in his pursuit of artistic life. For instance, it is worthy to note that Cage enrolled in a creative writing institution. He later drops out of the same while explaining that the institution utilized few texts in writing. The incident of the creative writing institution was a manifestation of someone who easily got dissatisfied with repeating others’ ideas. At the same time, he respected their creations. In addition, Cage began piano lessons in his childhood days while never declaring that he possessed an interest in the same. Such an early disinterest might have expressed later as an exceptional creativity in his works. Cage even tried his brains on Greek architecture until he got bored of the same. Despite Cage’s new concepts, he had earlier influences that triggered his interest in composition. During his stay in Europe, he had an infl uence from John Sebastian and Igor Stravinsky. Cage’s universal appeal in his compositions might have been derived from his traveling experiences. His other interests included painting and theater. His most relevant moments of his genius are explicit in his study period with Schoenberg. Schoenberg later described Cage as an inventor rather than a composer. Cage’s life is evident of adventure that goes beyond music. In this article, it is vital to highlight his musical experiments. Cage defined everything as music. This illustrates the use of silence. (Bernstein & Hatch, 2001). This illustrates by the use of silence to create the 4.33 composition. In this composition, he requires the listener to listen to sound of the background. Cage commenced experiments by employing different equipments as musical instruments. He used domestic items such as spoons, plates and sheets (Nicholls, 2002). He later taught and continued exploring, on non-musical objects, to enhance composit ions. The flow is a piano sound. It is void of the pressure of earlier compositions as it oozes out. John Cage displays his experimentation skills by utilizing single instruments for whole compositions. The composition of sonatas and interludes provides a unique articulation. It entails four sonatas that precede one interlude. The pattern repeats itself with four sonatas and one interlude. This follows a pattern of mirroring effect. It composes of a ten-unit structure that exists in the proportion of 3-2-2-2. An example is sonata-four that gives a measurement of one hundred. Cage employs the instruments to fit in the overall structure rather than the microstructure (Nicholls, 2002). This displays a new structure that Cage tries to infuse into a composition. Previous compositions entailed the same that strived to engage musical

Ghost Town Essay Example for Free

Ghost Town Essay A graveyard at midnight was always going to be scary. I just hadnt expected it to be quite so scary. Shadows scuttled behind crooked grave-stones. Street lights glowered like white unblinking eyes through the fog. Cold, clammy fingers stroked the back of my neck. Its just the wind, I told myself. Dont go shrieking like some silly girl, or youll give them away. I clutched my bad tighter, keeping my eyes on the circle of bobbing torches. Those Cool Club kids thought they were so cool, coming to the graveyard in the middle of the night, dressed all in black. I could hear them giggling, and making spooky sounds, as Reaper whose real name was Matt held a torch under his chin and told some stupid ghost story. Skeleton was glugging down some disgusting black drink they called bats blood, though I knew it was really blackcurrant cordial with green food colouring and a bit of flour. I knew this because Skeleton is my big brother Hamish, and hed chased me all round the house this afternoon trying to make, me drink it. Hamish and his mates thought they were so cool, but Id show them! I crouched down behind a broken stone angel, and carefully rummaged through my bag. A bag of flour, a toy microphone that made your voice echo loudly, a length of ragged white muslin curtain right, I was ready. Just then, I heard a weird shuffling sound right behind me, I whipped round and saw A rage infected dog! It was moving rapidly, in my direction and ready to pounce. Slowly and quietly it snuck up on me edging closer and closer. Without out any sudden warning the mad dog pounced. Rapidly, I moved just in time to get out of the way. The rage infected dog sensed my fear and I stood still as still can be. Furiously, I ditched my plans and I decided to make a run for it, leaving my bag and equipment behind. As soon as I started running, the dog came racing behind me, just waiting to take a bite out of my, little legs. The graveyard was a dark and mysterious place, which I would have never dared to go. My thoughts and my fear were getting the better of me and my legs. I started to slow down. In the moments of shear disbelief, the river came upon me, which ran past the graveyard. Without any conscious decision I leapt into the river with full force. The dog came to an abrupt halt. The blood was pumping frantically throughout my body. Moments later my heart rate began to normalise. The dog lost my scent and gave a frightening howl, which temporarily paralysed my hearing. The rage within the dog was building. I looked up through the shrubs, in the direction of the river bank. Slowly and quietly I swam towards the bank. The dog turned back and bailed. I was determined to get back to the club but the winds and the noises of the graveyard were again taking advantage of me, breaking me down slowly and slowly. I made the most immediate decision, and that was to follow the dog. As stupid as I was, I would always keep a safe distance away from the unpredictable creature. With no clear path and all dense shrubs, I had trouble getting out of the banks. My body was shivering; the hairs on my legs and arms were all straight and upright. The deep cuts from the bushes started to emerge on my legs and the lacerations started to sting as the dry wind grazed against them. With blood trickling out of the cuts on my legs I started walking, keeping a good distance from the dog. I soon got back to the clubs location and no one was there. And then it hit me, I had just lost track of the dog. The problem was where was the dog? After 10 minutes of walking, I soon spotted the club whimpering behind a cold hard abrasive rock. I was worried. There was no sign of Hamish, my big brother. Matt said that Hamish had gone off wandering tying to find me. One of the other club members spotted a dark red trail just ahead of the rock. Matt, his mates and I grouped together and we started following the blood trail. It seemed endless. The trail went on and on and no one knew when it would stop. After endlessly travelling in the middle of a graveyard, I became weary. Then we heard a noise. It was a deep heavy growl. Matt peeked through the bushes and gave a terrifying shriek. His face was purple. I looked through the bushes I looked up and I saw the rage infected dog right at him. It was Hamish. He was missing a great chunk from his neck and the dog was furiously tugging at the remaining leg. The shear force of the dog ripped the leg off. It was sent flying. The dog rapidly chased after the remaining leg and chewed it to pieces. All the blood and flesh went everywhere. I felt weak and dizzy. My brother was dead. Right in front of my eyes, in pieces! I had sunk to an all time low. I began weeping on Matts shoulder. My brother had gone. Just perished Matt tried calling for help but there was no answer. The group started moving on. We all walked up to Hamishs body, which was ripped up in pieces. We all thought the dog was long gone, until I turned around. Black creatures were emerging from the bushes. Slowly they grew bigger. The street lights around the graveyard began flickering. Suddenly they went out. From nowhere howling began to start. The lights started flickering again. And then everything stopped. Matt looked around and immediately clenched my hand. We were surrounded. Dogs were everywhere. Suddenly, Matt pulled out a knife. But how? Matt handed me a silver serrated knife, which was identical to his. I could barely hold on to it with one hand. With both hands I gripped it. And with my life on the line, we all charged at the dogs. Waving our knives back and forth, hurling flesh everywhere. In a flash, one of the dogs started heading in my direction. With a last and desperate attempt, the dog made a frantic move. It pounced at me I moved the knife right into the view of my face. I hacked the dogs face off with the knife. Its mangled body came flying into my face and knocked me over. Another ferocious creature came and looked over me. I was finished! Suddenly the wind started howling and a silver knife came down on the dog. Its innards flew everywhere. What looked like a stomach came flying into my mouth. Furiously I spat it out. With my mouth bathed in blood, I felt sick. The dogs had bailed. But what was ahead of us?

Marketing Plan For The Bank Of America Marketing Essay

Marketing Plan For The Bank Of America Marketing Essay Bank of America (BoA) is one of the worlds largest financial institutions and holding companies. It has achieved this via a combination of strategic business and marketing decisions which enabled it to expand to cover more than 75% of the United States population and 44% of the countrys high net worth households for a total of 55 million consumer and small business clients. The marketing plan of BoA is highly detailed to accommodate the many products and services the bank offers the U.S. and international consumer. Competition within the U.S. banking industry is fierce with a number of large banks in the market place including JP Morgan Chase, Citigroup, Wells Fargo, and HSBC, all offering similar products and services to the U.S. population. Innovation amongst the banking industry is difficult to achieve and hence rare but BoA, through its earlier investment in services research and development, is well positioned to increasingly expand its market share. The banks strong distribution network, unmatched by any of its competitors, allows it to hold a strong market position in the U.S. and international market which will allow it to withstand the current financial crisis and depressed economic conditions. Its concentration in the U.S. means that its affected by the movements in the U.S. economy. For example, during the economic crisis the bank sustained heavy losses due to the subprime market exposure which placed a great deal of pressure on margins and eroded the banks capital. Its ability to quickly repay its government loans borrowed via the Troubled Assets Relief Program (TARP) displays the banks cautious and sensible approach to capital management and dividend policy thus further strengthening its solvency position. Despite having already maximised its market share of U.S. deposits under federal law, BoA still has a number of expansion opportunities available. These include its credit card and affinity marketing operations, its wealth management business through its acquisition of Merrill Lynch and its mortgage division through the acquisition of Countrywide Financial Corporation. These opportunities however will be subject to pending government measures and regulations due to be developed as a result of the recent financial economic crisis. The banks main objective is to dominate the American retail banking sector and strive to become a market leader by obtaining the largest market share through better value for money banking products, better customer services, tailored banking solutions that suit customer needs and high promotion spending. It secondarily plans to expand its brand into international markets and become a universal bank. BoA has chosen to position itself as an all-American brand, with sponsorships and products that include NASCAR and Major League Baseball. Given that banks essentially sell the same services and products, differentiation is necessary to gain a competitive advantage by providing the consumer market greater value propositions. Innovation amongst the banking industry is difficult to achieve and rare but BoA, through its earlier investment in services research and development, has revolutionised banking by providing innovative products such as the Keep the Change campaign, full customer service branches and advanced online banking facilities. The primary product that BoA focuses on promoting is its brand. By creating brand awareness, the bank aims to build consumers confidence and trust and thus cater to their needs as a secondary approach by offering products and services including: The bank allocates $2.3 billion to its marketing budget, and that amount is expected to grow (Anne Saunders, Brand and Advertising Executive Oct 2008). Advertising campaigns have been realigned to match customers concerns about banking. Implementation is usually on an annual basis which ensures that before the second phase of the project is covered, the funds released for the first phase have to be accounted for fully. This helps curb the misappropriation of funds. The implementation of the market plan in phases also enables the investors to monitor the progress of the business at different levels of growth. Control BoA employ a constant measuring process using a dashboard approach aligning the critical elements in the marketing mix that seem to do the most and make the most difference not only for our brand, but, specifically, for product salesà ¢Ã¢â€š ¬Ã‚ ¦ BoA is deeply steeped in Six Sigma we are continuously conducting a measurement processà ¢Ã¢â€š ¬Ã‚ ¦ we plan; we test; we implement; we analyse; and we refine (Anne Finucane, Chief Marketing Officer, Bank of America). Customer satisfaction and feedback is measured via branch and online questionnaires, feedback forms, media reports and brand loyalty linked to product and service use. BoA constantly reviews Return On investment (ROI) on each product in terms of profitability by customer, segment, region and unit as well as comparing the best use of media alternatives. In 2007, BoA introduced a brand positioning and tag line with a totally integrated marketing approach Bank of America The Bank of Opportunity. This was the latest campaign in the banks marketing history. Its ongoing successes, despite the economic booms and busts, can be attributed to its research methods, innovation, product development, customer segmentation, sales training, and corporate social responsibility.